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Medical Devices Teach Resiliency
There is a terrific article in yesterday’s WSJ titled “The Power of Unsolvable Problems” – it describes the many benefits of working on seemingly unsolvable problems, including helping to develop...
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Stick ‘Em Up! Medical Devices As Weapons
Recently the Hollywood Presbyterian Medical Center in Los Angeles paid hackers $17,000 in Bitcoin to unlock their systems from so-called “ransomware” – malicious software that locked out hospital...
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Have Device Marketers Solved Twitter’s 140-Character Limitation?
Very interesting article on Pharma MedTech Insights about Twitter advertising via promoted video. To borrow a phrase, it seems that the rumors of Twitter’s death for medical device marketing may have...
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What Does P&G’s Ad Agency Switch Say About Digital Labeling and Translation...
Interesting piece on APM’s Marketplace program (here) about the increasing importance of analytics in digital advertising. Surprise, surprise! Companies want to save money and increase productivity...
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Crimson Life Sciences Becomes Part of TransPerfect Medical Device Solutions
On Monday, 6/1, Crimson Life Sciences officially becomes part of TransPerfect Medical Device Solutions. Here’s more information from the client notification: You may be wondering: why the change? The...
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Emergent Innovation or The Benefits of Content Management…Without the Risk
Innovation takes many forms – in rare cases, it’s creation from scratch, completely novel – utterly unpredicted. More commonly, it’s a combination of existing elements, combined in some new or unique...
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What Do Walgreens and Medical Device Content Management Have in Common?
Answer: both employ automation to reduce cost. At Walgreens, software algorithms are being used to help guide and standardize patient treatment. Based on “big data” from over 100 million patients, the...
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Vape Shops, Medical Devices, and Translation Review
I grew up in a small Midwestern town that was once home to a multinational steel producer, the world’s largest dress pattern maker, and hundreds of small machine shops that supplied the assembly lines...
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The Benefits of Content Management Innovation…Without the Risk
Innovation takes many forms – in rare cases, it’s creation from scratch, completely novel – utterly unpredicted. More commonly, it’s a combination of existing elements, combined in some new or unique...
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Eating Our Young: XML Eliminates DTP Revenue for Translation Providers…and...
You have to admit, William Blake had a flair for the bizarrely dramatic – consider his rendition of Kronos (father of the Greek gods) devouring one of the Olympians. Translation companies might have...
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Renewed Focus on Medical Device Cybersecurity
Dick Cheney famously turned off the wireless connection to his pacemaker for fear that hackers would attack and disable it – the vulnerability of networked medical devices has been the subject of...
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Reports of Death Have Been Greatly Exaggerated
For years, the device industry has lamented declining VC investment, leading to a decrease in new-company formation, innovation and the like. Well, to paraphrase the popular Mark Twain misquote,...
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“Scots Wha’ Hae” and Radical Localization for Medical Device Marketing Material
‘Scots, wha hae wi Wallace bled, Scots, wham Bruce has aften led, Welcome tae yer gory bed, Or tae victorie. As a Celtic Studies major in college and one-time resident of Scotland, I’ve watched with...
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Worldwide Medical Costs Declining (in part) Thanks to XML!
OK – maybe the recently reported, substantial drop in worldwide medical costs isn’t entirely due to XML publishing technologies…but it’s one good example. All across the healthcare industries,...
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Medical Device Business “Too Hard”…for Google (?!)
Admitting something is “too hard” isn’t common at Google…but if you go to 28:54 of this video, you’ll hear Sergey Brin and Larry Page explain why medical device/healthcare is one of those areas. Aside...
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“I am not in the office now. Send any work to translate”…
So reads the Welsh mistranslation for a road sign in Swansea, UK. Apart from providing an opportunity to utilize my Celtic Studies degree (including Welsh grammar), it also offers a cautionary tale...
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The Sweet Taste of XML Success
Two weeks ago, I had the pleasure of visiting Hershey, PA for the Vasont User Group conference (Vasont is headquartered in nearby Emigsville, PA). Part of the conference included a tour through the...
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What Do Walgreens and Medical Device Content Have in Common?
Answer: both are employing automation to reduce cost. At Walgreens, software algorithms are being used to help guide and standardize patient treatment. Based on “big data” from over 100 million...
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Don’t be Viktor Yanukovych
Shortly after Yanukovych was ousted as Ukraine’s President, the Ukrainian Parliament repealed a recent law allowing the use of “regional languages” like Russian. Language has long been been tied up...
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“Milder Than Expected” Device Tax Costs 33,000 Med Device Jobs, Impacts...
MassDevice.com was a little schizophrenic in reporting the effects of the medical device tax, as outlined in a striking new Advamed report. According to their first post (2/12) the Device Tax’s impact...
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