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“Scots Wha’ Hae” and Radical Localization for Medical Device Marketing Material
‘Scots, wha hae wi Wallace bled, Scots, wham Bruce has aften led, Welcome tae yer gory bed, Or tae victorie. As a Celtic Studies major in college and one-time resident of Scotland, I’ve watched with...
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Reports of Death Have Been Greatly Exaggerated
For years, the device industry has lamented declining VC investment, leading to a decrease in new-company formation, innovation and the like. Well, to paraphrase the popular Mark Twain misquote,...
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Renewed Focus on Medical Device Cybersecurity
Dick Cheney famously turned off the wireless connection to his pacemaker for fear that hackers would attack and disable it – the vulnerability of networked medical devices has been the subject of...
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Eating Our Young: XML Eliminates DTP Revenue for Translation Providers…and...
You have to admit, William Blake had a flair for the bizarrely dramatic – consider his rendition of Kronos (father of the Greek gods) devouring one of the Olympians. Translation companies might have...
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Emergent Innovation or The Benefits of Content Management…Without the Risk
Innovation takes many forms – in rare cases, it’s creation from scratch, completely novel – utterly unpredicted. More commonly, it’s a combination of existing elements, combined in some new or unique...
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Crimson Life Sciences Becomes Part of TransPerfect Medical Device Solutions
On Monday, 6/1, Crimson Life Sciences officially becomes part of TransPerfect Medical Device Solutions. Here’s more information from the client notification: You may be wondering: why the change? The...
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What Does P&G’s Ad Agency Switch Say About Digital Labeling and Translation...
Interesting piece on APM’s Marketplace program (here) about the increasing importance of analytics in digital advertising. Surprise, surprise! Companies want to save money and increase productivity...
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Have Device Marketers Solved Twitter’s 140-Character Limitation?
Very interesting article on Pharma MedTech Insights about Twitter advertising via promoted video. To borrow a phrase, it seems that the rumors of Twitter’s death for medical device marketing may have...
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Stick ‘Em Up! Medical Devices As Weapons
Recently the Hollywood Presbyterian Medical Center in Los Angeles paid hackers $17,000 in Bitcoin to unlock their systems from so-called “ransomware” – malicious software that locked out hospital...
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Medical Devices Teach Resiliency
There is a terrific article in yesterday’s WSJ titled “The Power of Unsolvable Problems” – it describes the many benefits of working on seemingly unsolvable problems, including helping to develop...
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