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The Official Blog of EnCompass Content Management & Automation Services
Blood Makes Noise is the official blog of EnCompass: content management and automation services for medical device manufacturers. And, we are pleased to add, one of a limited number of blogs with it’s...
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Blood Makes Noise: The Theme Song
On the surface, Suzanne Vega’s Blood Makes Noise might seem like an unusual choice as background music for a medical device blog. After all, it describes a panic attack. However, as anyone will tell...
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The Perscription for the $500,000,000 Industry Headache
Industry estimates put the total cost of content for the medical device industry at over $1 billion. Sadly, research also tells us that over 40% of this cost is unnecessary, due largely to process...
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Iron Man Offers Lessons for Device Makers in China
It’s not often we get to point to a comic book character for marketing lessons, but the recent release of Iron Man 3 provides important food for thought for device manufacturers. China’s movie market...
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Print is Dead: Device Industry’s March to Digital
If there was any question about the fundamental impact of digital media on print, International Paper answered on Wednesday with the announced closure of their largest papermill – reducing the...
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Automated Anesthesiology and Content Lessons for Device Makers
The Wall Street Journal just ran a very interesting story on the new Sedasys device from J&J – you can read the article here. Besides the notable fact that our Crimson Life Sciences division was...
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TransPerfect Doubles Down on XML Publishing for Medical Device
Recent news highlights the growing importance of XML publishing for the medical device industry: Just before the holidays, TransPerfect announced a merger with Vasont Systems - a leader in componet...
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Device Growth to Outpace Pharma Through 2018…But Then What?
A recent EvaluateMedTech report from Evaluate Group predicts that medtech (4.5% CAGR) will outperform pharma (3.8% CAGR) between now and 2018 – that’s the good news. The bad news is that VC investment...
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The Most Popular Post Ever
Since 2009, I’ve written an occasional blog for Crimson Life Sciences – the founding division of EnCompass solutions. In over 4 years, the most popular post (by far) has been this: Labeling Errors are...
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A Localization Within a Localization
For everyone who wrestles with marketing translation (sorry, localization), you may appreciate this story (and short video) from NPR. Turns out, many Americans living in China miss really good Chinese...
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“Milder Than Expected” Device Tax Costs 33,000 Med Device Jobs, Impacts...
MassDevice.com was a little schizophrenic in reporting the effects of the medical device tax, as outlined in a striking new Advamed report. According to their first post (2/12) the Device Tax’s impact...
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Don’t be Viktor Yanukovych
Shortly after Yanukovych was ousted as Ukraine’s President, the Ukrainian Parliament repealed a recent law allowing the use of “regional languages” like Russian. Language has long been been tied up...
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What Do Walgreens and Medical Device Content Have in Common?
Answer: both are employing automation to reduce cost. At Walgreens, software algorithms are being used to help guide and standardize patient treatment. Based on “big data” from over 100 million...
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The Sweet Taste of XML Success
Two weeks ago, I had the pleasure of visiting Hershey, PA for the Vasont User Group conference (Vasont is headquartered in nearby Emigsville, PA). Part of the conference included a tour through the...
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“I am not in the office now. Send any work to translate”…
So reads the Welsh mistranslation for a road sign in Swansea, UK. Apart from providing an opportunity to utilize my Celtic Studies degree (including Welsh grammar), it also offers a cautionary tale...
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Medical Device Business “Too Hard”…for Google (?!)
Admitting something is “too hard” isn’t common at Google…but if you go to 28:54 of this video, you’ll hear Sergey Brin and Larry Page explain why medical device/healthcare is one of those areas. Aside...
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Worldwide Medical Costs Declining (in part) Thanks to XML!
OK – maybe the recently reported, substantial drop in worldwide medical costs isn’t entirely due to XML publishing technologies…but it’s one good example. All across the healthcare industries,...
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“Scots Wha’ Hae” and Radical Localization for Medical Device Marketing Material
‘Scots, wha hae wi Wallace bled, Scots, wham Bruce has aften led, Welcome tae yer gory bed, Or tae victorie. As a Celtic Studies major in college and one-time resident of Scotland, I’ve watched with...
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Reports of Death Have Been Greatly Exaggerated
For years, the device industry has lamented declining VC investment, leading to a decrease in new-company formation, innovation and the like. Well, to paraphrase the popular Mark Twain misquote,...
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Renewed Focus on Medical Device Cybersecurity
Dick Cheney famously turned off the wireless connection to his pacemaker for fear that hackers would attack and disable it – the vulnerability of networked medical devices has been the subject of...
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