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Eating Our Young: XML Eliminates DTP Revenue for Translation Providers…and...
You have to admit, William Blake had a flair for the bizarrely dramatic – consider his rendition of Kronos (father of the Greek gods) devouring one of the Olympians. Translation companies might have...
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The Benefits of Content Management Innovation…Without the Risk
Innovation takes many forms – in rare cases, it’s creation from scratch, completely novel – utterly unpredicted. More commonly, it’s a combination of existing elements, combined in some new or unique...
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Vape Shops, Medical Devices, and Translation Review
I grew up in a small Midwestern town that was once home to a multinational steel producer, the world’s largest dress pattern maker, and hundreds of small machine shops that supplied the assembly lines...
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What Do Walgreens and Medical Device Content Management Have in Common?
Answer: both employ automation to reduce cost. At Walgreens, software algorithms are being used to help guide and standardize patient treatment. Based on “big data” from over 100 million patients, the...
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Emergent Innovation or The Benefits of Content Management…Without the Risk
Innovation takes many forms – in rare cases, it’s creation from scratch, completely novel – utterly unpredicted. More commonly, it’s a combination of existing elements, combined in some new or unique...
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Crimson Life Sciences Becomes Part of TransPerfect Medical Device Solutions
On Monday, 6/1, Crimson Life Sciences officially becomes part of TransPerfect Medical Device Solutions. Here’s more information from the client notification: You may be wondering: why the change? The...
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What Does P&G’s Ad Agency Switch Say About Digital Labeling and Translation...
Interesting piece on APM’s Marketplace program (here) about the increasing importance of analytics in digital advertising. Surprise, surprise! Companies want to save money and increase productivity...
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Have Device Marketers Solved Twitter’s 140-Character Limitation?
Very interesting article on Pharma MedTech Insights about Twitter advertising via promoted video. To borrow a phrase, it seems that the rumors of Twitter’s death for medical device marketing may have...
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Stick ‘Em Up! Medical Devices As Weapons
Recently the Hollywood Presbyterian Medical Center in Los Angeles paid hackers $17,000 in Bitcoin to unlock their systems from so-called “ransomware” – malicious software that locked out hospital...
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Medical Devices Teach Resiliency
There is a terrific article in yesterday’s WSJ titled “The Power of Unsolvable Problems” – it describes the many benefits of working on seemingly unsolvable problems, including helping to develop...
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